When considering your branding color palette, have you ever wondered why colors matter? Does your audience care if your logo is yellow or pink? Choosing your branding color palette is a very important decision that all business owners will need to make, especially if you want to ensure your brand conveys the right message to your audience instead of repelling them.

In order to draw your clients in and create an irresistible brand color palette, you’ll first need to learn why color matters so much, the psychology of color and what colors actually mean, what a color scheme is, what you should include in your color palette, and how to choose the best color palette for your brand.

Before we begin, if you’d like to watch a YouTube video instead about brand color palettes:

Creating an Irresistible Brand Color Palette

Let’s go over these topics as we learn more about how to create an irresistible brand color palette that will have your audience begging for even more from your brand:

Why Color Matters For Your Brand

I know it can seem silly to place so much importance on color, but in reality, color plays a vital role in establishing your brand identity. Colors are valuable to your brand, and thinking strategically about your brand color palette is important.

Colors possess the power to influence prospective customers, either positively, prompting them to make a purchase, or negatively, leading them to exit instead.

Your branding color palette has the ability to establish brand loyalty, making your audience feel compelled to stick with you. Choosing the wrong color can cause your customers to overlook you and your brand.

What to Consider When Choosing Your Brand Colors

When you are choosing your brand color palette, you’ll want to consider these things:

  • What colors align with your brand values?
  • What colors convey the essence of your company?
  • What do you want your potential customers to think when they see your branding?

These are all good things to take into consideration when you are trying to decide what colors should represent your brand identity. But before you can choose colors, it’s best to know what each color actually means by learning the psychology of color.

Psychology of Color

The emotional impact of colors is significant. Specific colors can evoke trust, reliability, affection, or happiness. While others may be linked to boredom, anger, sadness, greed, or panic. Recognizing this psychological aspect can help you build credibility with your intended audience.

Let’s briefly discuss some of the main colors and go over the positive and negative feelings associated with each color.

Red

The color red evokes positive feelings of power, confidence, ambition, passion, and strength. Some of the negative feelings associated with the color red are danger, anger, and aggression. Red brings out the strongest emotions of all the colors.

Orange

Orange is a color that portrays positive feelings of attention, happiness, adventure, sporty, playfulness, and spirituality. Some negative feelings that the color orange can bring out are crassness, pessimism, and being cheap. Orange is one of those colors that a lot of sports teams love to use.

Yellow

Yellow is one of those colors you either love or hate and often promotes positive feelings of warmth, the sun, energy, cheerfulness, positivity, and being alert. On the negative side, yellow tends to be abrasive, frustrating, and cause visual fatigue.

Green

Green is the color that represents wellness, and interestingly, consumers will buy more products with green packaging because it feels healthier. The color green promotes health, balance, growth, and money. On the flip side, its negatives are envy and illness.

Blue

Blue is one of the most popular colors, which is why it’s no surprise that you’ll find a lot of logos that have blue in them. The color blue represents calmness, productivity, stability, and sincerity. Some of the negative feelings associated with the color blue are feelings of sadness and loneliness, and is also one of the least appetizing colors out there.

Purple

Purple is a very polarizing color and tends to lean more toward femininity. The color purple often makes us feel creative, regal, imaginative, and brave. On the negative side, purple can evoke feelings of sadness and frustration.

Pink

Pink is a great color when targeting a female audience and often promotes feelings of romance, joy, vibrance, and freshness. Negatively, pink can make you feel girly, childlike, or vulnerable.

Brown

The color brown is the least favorite color for both men and women but is a very popular color for clothing. Brown can positively encourage feelings of security, reliability, and nature. On the negative side, brown can feel dull and lonely.

While all colors have different characteristics, it’s important to note what your target audience might be drawn to. It’s also just as important to be aware of what might turn them off when thinking and planning your branding color palette.

How to Choose A Color Palette For Your Brand

As you are trying to decide on a branding color palette, it’s important to understand color schemes. A color scheme is a thoughtfully chosen and organized set of colors you can use in your branding.

Professional designers leverage color schemes based on principles of color theory to ensure a harmonious and visually appealing outcome. It’s all about picking the right colors that play well together and give off the right feel.

Let’s go over the different color schemes and how they work so you can ensure you are choosing colors that complement each other.

There are 6 different color schemes that you can work with when you are choosing a brand color palette:

Monochromatic

Monochromatic (or mono) is a color scheme based on only one single color tint. It uses only variations (shades) of a single hue. When you choose a Monochromatic color scheme, it’s like sticking to one color and playing with different shades of it. It’s all about nailing variations of a single color.

Analogous

Analogous colors mean the color grouping has similarities and is next to each other on the color wheel. These color scheme types have close relationships with one another. Analogous colors are like BFFs on the color wheel. They’re the shades that just click and have a solid connection like they’re in the same color crew.

Triadic

A triadic color scheme consists of three colors. Unlike colors that sit next to or directly across each other, triadic colors are equidistant on the color wheel. When you join these colors, they form a triangle.

Triadic is all about the power of three! Pick three colors that are equally spaced on the color wheel, forming a triangle. They’re like the trio that brings that perfect balance.

Complementary

Complementary is a color scheme using one base color and its complement, the color on the opposite side of the color wheel. The base color is main and dominant, while the complementary color is used only as an accent.

Complementary is when you team up a main color with its partner in crime, the one on the opposite side of the color wheel. It’s like the dynamic duo, with the main color taking the spotlight and the complement adding that extra pop.

Split Complementary

A split Complementary color scheme uses two colors across the color wheel, with those two colors lying on either side of the complementary color. Split-complementary is like choosing a base color and grabbing its two sidekicks from across the color wheel. They create a team with a bit of contrast that keeps things interesting.

Square

The square color scheme is a four-color combination. The square color scheme is like a fab four! Start with a base color, and then add three more that are spaced 90 degrees apart on the color wheel. It’s like building a colorful square squad.

If you are unsure where to start when picking a brand color palette, choosing a color scheme is a great place to begin because you can be sure the colors in these groupings will look good together.

How To Expand Your Current Brand Color Palette

If you already have a brand color palette and you want to expand your color palette for new products or services you offer, a really easy way to do this is to look at the color wheel and create variations from your existing palette.

In order to create color variations, let’s first look at the different types of variants and how you would go about making them.

Color Variations

Hue: Pure Color

The hue is the pure, unaltered color itself. It represents the distinct quality of a color without any additions or modifications. For example, red, blue, and green are different hues.

Tint: Pure Color + White

Tint is created by adding white to the original hue. This lightens the color, resulting in a softer and pastel-like version. For instance, if you add white to red, you get various shades of pink.

Tone: Pure Color + Black & White

A tone is achieved by adding both black and white to the original hue. This process desaturates the color, creating a more muted and subdued version. It falls between the intensity of the pure hue and the lightness of the tint.

Shade: Pure Color + Black

A shade is produced by adding black to the original hue. This darkens the color, creating a deeper and richer version. For example, if you add black to blue, you obtain various shades of navy or indigo.

Tools You Can Use To Experiment With Your Color Palette

Try out this tool, mdigi.tools, to play with shades and tints. All you have to do is type in the HEX color code of any one of your brand colors and it will give you the shades and tints of that hue. This is an easy and fun way to expand your color palette.

Another fun tool to use when you want to play with different color variants is coolors.co. It’s a great way to look at different colors you might not have considered. You can also check out Pinterest for color ideas too.

What Does A Brand Color Palette Include?

After you have made some decisions on which colors your potential audience will be drawn to and what colors best represent your brand, you’ll want to create a color palette, and the best place to represent your palette is inside a brand guide.

Your brand guide should include your primary colors, secondary colors and accent colors, as well as your fonts and your logo.

With The LOGO RX, we can help with all aspects of your branding, from the logo to the brand guide. If you don’t have the time to do it yourself or you simply want someone to help you come up with the best color combinations for your brand color palette, then the LOGO RX is just what you need.

Crafting An Irresistible Brand

Creating an irresistible brand color palette is not just about picking pretty colors; it’s about strategically crafting a visual identity that resonates with your audience.

The significance of color in brand identity cannot be overstated, as it influences how potential customers perceive and connect with your brand.

By delving into the psychology of color, understanding different color schemes, and mastering the art of expanding your brand color palette, you can confidently choose colors that not only draw in clients but also establish a lasting and positive brand image.

A positive brand image is created when your brand colors emulate credibility, stability, and confidence. So, whether you’re starting from scratch or looking to revamp your existing palette, take the time to explore the world of colors and let your brand shine.

If you know your branding needs an overhaul and the whole process of choosing the best colors for your brand seems overwhelming – we can help.

If you are ready to hand over your branding to us, we will give you the logo of your dreams! When you purchase THE LOGO RX, you are one step closer to the logo of your dreams.

Our proven design process will guide you through answering questions about your business that will give us the information we need to create a fantastic logo just for you. So you can put your energy into making money. Check out our design packages here!

In today’s competitive world, branding has become a critical component of success for businesses and individuals. While we often associate branding with logos, taglines, and marketing strategies, visuals are another equally powerful tool that can significantly enhance your brand’s trust and your confidence, and impact personal and businesses performance. In this post, we will explore the profound influence of visuals on brand trust and confidence and how this boost can positively affect your future personal achievements. So, let’s dive in and discover the remarkable connection between visuals, confidence, trust and personal performance!

Visual Communication and Brand Confidence

Visual communication is a timeless and powerful tool throughout history to convey messages and ideas. It can uniquely transcend language barriers and communicate directly to our emotions, making it a universally understood expression. We are inherently drawn to visual stimuli, and our brains are wired to process images much faster than text or spoken words. This innate inclination towards visual information makes it an incredibly effective means of communication, particularly in branding and marketing.

When branding, visual communication is vital in establishing a solid and memorable identity for a company or organization. By harnessing the power of visuals, businesses can effectively communicate their brand’s values, personality, and essence to their target audience. Through carefully curated visual language, including colors, fonts, and imagery, a brand can evoke specific emotions and create a lasting impression that resonates with people on a deeper level.

In the age of social media and digital marketing, where attention spans are shorter, and competition for engagement is fierce, the power of visual communication becomes even more critical. Compelling visuals can captivate an audience’s attention, making a brand stand out in a crowded online landscape. Your visuals are more likely to be remembered, shared, and leave a lasting impression, increasing brand recognition and fostering a stronger connection with the target audience.

Building Brand Trust and Confidence

In branding, establishing brand confidence is crucial for gaining potential customers’ or clients’ trust and loyalty. Visual elements are pivotal in this process, shaping perceptions and creating a lasting impression. When individuals encounter a visually cohesive and appealing brand, they are more likely to perceive it as professional, trustworthy, and reliable.

Consistency in visual communication is vital to building brand confidence. The visual properties, such as fonts, colors, and imagery, are consistent across various platforms and touchpoints, creating a sense of familiarity. It reinforces the brand’s identity in the minds of the audience. A consistent identity serves as a visual anchor that customers can rely on, enhancing their confidence in the brand.

A well-designed logo is a fundamental element of visual communication that contributes to brand trust and confidence. A logo serves as the visual representation of a brand, encapsulating its values, personality, and essence. When a logo is thoughtfully designed, visually appealing, and aligned with the brand’s identity, it becomes a powerful symbol that instantly conveys professionalism and reliability. Seeing a recognizable logo can evoke a sense of trust in potential customers, making them more inclined to choose your brand over competitors.

Beyond the logo, other components, such as a visually stunning website and eye-catching social media graphics, also significantly build brand confidence. In the modern digital age, a website is often the first point of contact between a brand and its potential customers. A visually appealing and well-designed website creates a positive first impression and conveys the brand’s commitment to quality and professionalism. It signals that the brand is invested in delivering a seamless and enjoyable user experience, which instills confidence in visitors.

Similarly, social media platforms have become powerful channels for brand communication. Eye-catching graphics and visuals on social media help brands capture attention and engage with their audience. Delivering appealing content that aligns with the brand’s identity can reinforce their professionalism and build trust with their followers. This can translate into increased brand confidence and a higher likelihood of individuals choosing the brand over its competitors.

The Psychology of Visuals and Confidence

Psychology has long recognized the strong connection between visuals and human emotions. Understanding this connection allows brands to tap into the power of visuals to shape how their audience perceives them. By strategically utilizing visual elements, brands can influence the emotional response of their audience and ultimately build confidence.

Colors, in particular, profoundly impact human psychology and can evoke different emotional associations. Each color carries its psychological meaning and can elicit specific feelings and reactions. For example, warm colors like red and orange are often associated with energy, excitement, and passion. They can create a sense of urgency or enthusiasm, making them ideal for brands that want to evoke these emotions in their audience. On the contrary, cool colors like blue and green are often associated with calmness, trust, and nature. They can convey a sense of reliability and tranquility.

Strategically selecting colors that align with a brand’s personality, values, and emotions they want to evoke, can create a visual language that resonates with their target audience. Consistency in using these colors across various touchpoints reinforces the emotional associations and enhances the audience’s perception of the brand.

The Ripple Effect: Boosting Personal Performance

The impact of brand confidence extends beyond its influence on customers; it also has a remarkable effect on personal performance. When your brand exudes confidence through its visuals, it attracts customers and inspires you and your team to reach new heights of personal and professional achievement. A visually appealing and cohesive brand can give you a sense of pride, instill self-assurance, and motivate you to deliver your best work.

When you witness the positive response to your visuals and see how they resonate with your target audience, it creates a sense of validation and satisfaction. This newfound confidence in your brand’s image permeates every aspect of your professional life. It shapes your mindset, influences your behavior, and boosts your overall performance.

Another way brand confidence impacts personal performance is through enhanced stakeholder engagement. When your brand exudes confidence and professionalism, it creates a positive impression on stakeholders, including clients, partners, and investors. A cohesive brand is a powerful tool for building trust and credibility. It enhances your ability to communicate effectively, negotiate confidently, and build strong relationships. This, in turn, opens doors to new opportunities, collaborations, and partnerships that align with your vision and contribute to your personal growth and success.

Reinforcing Brand Confidence Through Performance

Brand confidence and personal performance are deeply interconnected, forming a continuous cycle that propels success. Your visuals play a crucial role in instilling confidence in your audience, and their positive response, in turn, boosts your confidence and drives your performance to new heights. This cycle establishes a positive feedback loop, where each success reinforces the other, leading to more remarkable achievements.

When your visuals evoke a sense of professionalism, trustworthiness, and reliability, they create a foundation of confidence in the minds of your audience. As your audience responds positively to your brand through increased engagement, sales, or positive feedback, their validation fuels your confidence.

That confidence acts as a catalyst for personal performance. Seeing your brand resonate with your target audience and gaining their trust inspires you to push your boundaries and strive for even more significant achievements. It instills a belief in your abilities and fuels your motivation to deliver high-quality work consistently.

This cycle works hand in hand to drive growth and success. The more confidence your audience has in your brand, the more they will engage with your products or services, refer others to your brand and become loyal advocates. This increased support and engagement allow you to excel and demonstrate your expertise, amplifying brand confidence.

It is important to note that this cycle requires consistency and a commitment to delivering high-quality work. By consistently meeting or exceeding expectations, you reinforce your brand’s positive image and maintain your audience’s confidence.

Take Confident Action

Visual communication is a powerful tool that plays a vital role in branding, building brand confidence, and enhancing personal performance. By effectively utilizing visuals, brands can establish a solid and memorable identity, conveying their values and personality to the target audience. Consistency in visual communication reinforces identity and creates familiarity, fostering confidence. Moreover, the psychology of visuals allows brands to evoke emotional responses and build a positive perception strategically.

Brand confidence, in turn, boosts personal performance and opens doors to new opportunities, driving growth and success. The symbiotic relationship between brand confidence and personal performance creates a virtuous cycle that propels individuals and brands towards incredible achievements and long-term success.

If you need a little VIP treatment to up-level your brand and in turn your brand confidence, our VIP Days will be a massive asset to you. Graphic design VIP Days can be a valuable investment for companies that want to create custom designs in a tight timeframe so your business can stand out and look professional. If you’re tired of the constant back and forth in a traditional model and don’t have months to spend tweaking revisions, this option is a great way to accomplish every task on your graphic design to-do list in a single day. In just one afternoon, you’ll have professional, ready-to-use graphics. If your business needs this, contact Soapbox Studio to book your VIP Day now. Claim your spot and enjoy the VIP Day treatment!

People Rebranding and Transforming their Sales and Conversions

Rebranding a company can be a significant undertaking that requires careful consideration and planning. In addition, a rebrand can positively and negatively affect a business, particularly regarding sales and customer interaction. In this article, we’ll explore the various factors of rebranding and how it can impact your business.

Positives of Rebranding a Company

 

Improved Perception

One of the most significant benefits of rebranding a company is improving its image. A rebrand can help shed negative perceptions or outdated associations holding it back. By rebranding, a company can position itself as modern, innovative, and relevant to its target audience.

Increased Visibility

Rebranding can give a business a new look and feel that sets it apart from the competition. A new visual identity, such as a redesigned logo or updated color scheme, can capture the attention of potential customers and make a solid first impression. Additionally, by treating the rebranding as a major announcement, a company can generate buzz and increase visibility, further enhancing the impact of the new identity.

Competitive Advantage

Rebranding can provide a competitive advantage over rivals. A fresh look and feel can differentiate a company from competitors and attract new customers who may develop an interest based on the refreshed identity.

Improved Marketing

Rebranding can also present an opportunity to update a company’s marketing strategy. A new brand identity can inspire fresh and creative ideas for advertising campaigns, social media content, and other marketing initiatives.

Negatives of Rebranding a Company

 

Loss of Brand Recognition

Rebranding can be a powerful tool for a company to differentiate itself from its competitors. However, it can also cause confusion among customers who may not immediately recognize the new brand identity. This can result in a temporary loss of sales and customer loyalty. To mitigate the potential downsides of rebranding, it’s essential to work with an experienced designer who can ensure that the new identity is easily recognizable and appealing to the target audience.

Cost

Rebranding a business can often become costly, with expenses related to hiring designers, marketing experts, and other professionals adding up quickly. For small businesses, this can pose a significant financial burden. However, there is a solution that can help small businesses save time and money while still achieving their rebranding goals – the Soapbox Studio VIP Day. The Soapbox Studio VIP Day is a dedicated 6-hour session that can be booked in advance, allowing small businesses to work closely with our experienced professionals to create a comprehensive rebranding strategy.

Resistance from Customers

When it comes to rebranding, businesses need to be mindful of the potential resistance from customers who have a strong attachment to the company’s previous identity. Any misstep in the rebranding process can potentially turn off these customers, which could decrease sales. To avoid this, hiring a professional designer with experience in executing successful rebrands is highly recommended.

Lack of Consistency

Rebranding can lead to a lack of consistency across a company’s various touchpoints. Suppose a company’s new brand identity is not consistently applied across all channels. In that case, it can lead to clarity and a lack of customer trust. Make sure that if you are spending the time and money to rebrand you hire a professional and carry it through all your marketing.

How Rebranding Can Affect Sales, Customer Interaction, and More

A successful rebrand not only impacts sales and customer interaction, but can also significantly impact the owner’s confidence in their brand or company. A company can feel more confident by presenting a modern and innovative identity that resonates with its target audience’s needs and preferences. In addition, a fresh, creative marketing campaign can generate buzz and excitement around a company’s new look and feel, further boosting confidence in the brand’s potential for success. This can positively impact sales, as brand owners become more confident in their advertising and marketing campaigns. When a company is confident in its identity and messaging, it can create a more compelling and memorable customer experience that fosters engagement and interaction, increased loyalty, repeat business and positive sales and revenue.

On the other hand, a poorly executed rebrand can result in a loss of customers and revenue, as well as negative word-of-mouth that can be challenging to overcome. Working with professionals that have branding and marketing experience is crucial to ensure that the process is executed effectively. They can provide valuable insights and expertise in market research, messaging, and visual identity, resulting in a successful rebrand that maximizes the potential for growth and success.

When you choose to design a logo for your business, the DIY approach can seem like an excellent way to save time and money; but in reality, designing your own logo can potentially harm your brand image. In this article, we’ll explore why investing in a professionally designed logo is worth it and how it can help you establish a strong brand identity that resonates with your target audience and sets your business apart from the competition.

Here are the Top 6 reasons why avoiding a DIY logo is beneficial:

 

Lack of Professionalism

Your logo is often a customer’s first impression of your company. Unfortunately, a poorly-designed logo can convey a lack of professionalism and attention to detail. In today’s competitive market, a professional and visually appealing logo is essential to stand out and build a strong brand reputation.

Lack of Experience and Market Knowledge

Designing a logo requires knowledge and experience in design principles, typography, color theory, and branding. Professional designers have years of experience and knowledge in these areas, allowing them to create visually appealing logos that represent a brand effectively. In contrast, a DIY designer’s lack of experience and limited market knowledge may result in a poorly executed design that does not effectively represent the brand or resonate with its target audience.

Time-Consuming and Costly Mistakes

Creating your own logo can be time-consuming and potentially distract from other essential tasks in your business development. Ultimately, this can lead to costly mistakes that can harm your brand. For example, a DIY logo may need to adhere to proper resolution or file format(s), making it difficult to use across different mediums, sizes, and print methods. It may also infringe on someone else’s copyright, leading to legal issues and costly rebranding efforts.

Limited Resources

Professional designers have access to a vast library of fonts, design elements, templates, and software, which they can use to create a unique and impactful logo. In contrast, someone developing their logo without the help of a professional graphic designer may be limited to free or low-cost design software (with limited capabilities) and a small selection of assets, resulting in a less unique and impactful logo.

Limited Objectivity

A business owner’s bias or limited objectivity can hinder the creation of an effective logo. However, a professional graphic designer can approach the design process objectively and with fresh eyes, considering the business owner’s vision and ideas while offering alternative solutions that may be far more effective in representing the brand.

Lack of Brand Consistency

A logo is not just a visual representation of a brand. Still, it is also a crucial component of the overall branding strategy. Inconsistencies can occur when the logo needs to effectively communicate the brand’s message or align with the overall branding strategy. A professional designer can create a logo that complements and reinforces the overall branding strategy, resulting in a consistent and cohesive brand image across all marketing materials and the company website.

In Conclusion

Investing in a professionally designed logo is worth the cost. Trusting experts in the field, you can be confident that your logo accurately:

    1. Reflects your brand’s values
    1. Resonates with your target audience
    1. Sets your business apart from the competition
    1. Ensures consistency across all marketing materials

So, don’t let a DIY logo harm your business image. Instead, hire a professional graphic designer and see the difference for yourself! A professionally designed logo will make you look as good as you are.

Graphic Design VIP Days are a unique opportunity for businesses and entrepreneurs to work one-on-one with a professional graphic designer to create custom designs that will help them elevate their brand and stand out in a crowded market. Every business owner knows that the to-do list never ends. There are endless ideas about how to improve your website, your graphics, your social media presence, your products or packages, and your marketing. Yet, there’s so much to do and so little time. With VIP Days, you can get everything done in one day. If you’re on the fence, this in-depth guide about the pros and cons of our graphic design VIP day will help you decide whether to take the leap.

The Benefits of Graphic Design VIP Days

If you don’t have extra time to juggle all the business demands, chances are you’ve hired help. By outsourcing and delegating work, you free your schedule up for the things that truly matter. However, a VIP Day is the perfect format to accomplish your goals if you’ve been frustrated by communicating back and forth through emails over weeks or months. And here’s why:

VIPs Get Personalized Attention

One of the most significant advantages of a graphic design VIP Day is the personalized attention you will receive from a professional designer. During a VIP Day, you will have the designer’s undivided attention for 6-hours and can work together to create designs tailored to your specific needs and preferences. By booking a full day with a designer, you discuss your goals together during a PreVIP call and develop projects in real-time on the VIP Day, so you can provide feedback and see results immediately. This collaboration creates the synergy needed to stand out in a crowded market and create a unique and recognizable brand. Clients do need to be available during the 6 hours to give feedback and approvals.

VIPs Get Custom Designs

If you’re working with a professional designer, you want graphics to be unique and one-of-a-kind. By working directly with a designer during your VIP Day, they will be able to create custom designs that align with your brand identity and messaging. Soapbox Studio has the expertise and skills to create visually striking designs that will help differentiate your business from the competition. Working in real-time will make your vision a reality right in front of your eyes. Your graphics will go from bland and generic to branded and beautiful! By the end of your 6-hour session, your business will have custom graphics that convey a strong visual identity and establish you as a leader in your industry. You will leave our VIP Day with graphics that make you look as professional as you are!

VIPs Benefit from Focused Productivity

A graphic design VIP Day utilizes your time efficiently and increases productivity. By working one-on-one with a designer, you can ensure that your design projects are completed on time and that you can meet your deadlines. This assurance will enable you to make plans and schedule content, knowing you won’t need to wait any longer. Our graphic design VIP Day can be a great way to jump-start a project or get back on track if you have fallen behind.

VIPs Benefit from Ultra-Focused Design Work

When you book a VIP Day 6-hour session with Soapbox Studio, you benefit by unlocking their undivided attention on your business. Because Soapbox will solely focus on your business for the day, they will produce maximum results for you and your business. Studies show that when we bounce between tasks, our productivity is minimized, and it takes longer to re-focus, which wastes time. Booking a VIP Day allows both Soapbox and you to focus on one client for the day, which translates into efficient, well-executed designs that look great and are completed at an accelerated rate. Soapbox designers love VIP Days because it’s like tapping into a superpower and getting into the grove of the client’s business and brand. Likewise, clients love the brilliant brainstorming and design work that comes from an ultra-focused time with design professionals.

The Benefits of Creating a Plan for your Graphic Design VIP Day

While we don’t think our VIP Days come with many cons, it’s essential to recognize the limitations one day holds. For example, booking a whole day to work with a designer may not be enough time, and you may need to secure multiple days for larger projects. So, if you’re trying to identify how to utilize a VIP Day most effectively, here’s how to make a strategic plan:

Build Your VIP Day into Your Budget

When you become one of our VIPs, you pay to have individualized and uninterrupted time with a designer. Only a few graphic designers offer this personal touch, but it is an investment. Creating a great plan to utilize your VIP Day starts with building it into your business budget. The price of individualized attention will pay off in the long run because it will save you the hassle of emailing back and forth with every project on your graphic design to-do list. Your business will grow when your graphics have a special touch, personalized attention, and custom design work to help you establish credibility. Every successful business owner knows you have to spend money to make money, and looking professional is a top priority for businesses that want to thrive!

Create a Strategic Graphic Design To-Do List That Will Fit into One Day

To ensure your VIP Day is the most efficient it can be, you need to think strategically about what projects our designers can complete in the 6-hour time frame. Your projects will be met most effectively if the scope of your VIP Day is realistic. If you need ideas of everything our designers can accomplish in a day, here are some examples:

  • A simple website with 3-5 pages (complex or extra pages, themes we are not familiar with, or additional formatting may require additional time)
  • 3 logos and 2 covers
  • 1 logo, branding guide, and template for a product cover
  • Sales page refresh in LeadPages, including 1 hero image
  • 20-page workbook template and custom cover
  • Various title cards for courses, videos, intro outro with music (depending on how many)

Set Aside Time in Your Schedule for your VIP Day

While our designers are doing all the work, the benefit of booking a VIP Day is that you can give feedback in real-time. To accomplish this, the VIP Day should be scheduled when you won’t have other commitments or meetings. When you book your VIP Day and the PreVIP call, find the time in your calendar to block out that you won’t have additional distractions. By protecting this time, you can give your projects the mental energy they deserve, so you get graphics that look as professional as you are.

Why You Should Book a Graphic Design VIP Day

If you need a little VIP treatment to catalyze your business into a more tremendous success, our VIP Days will be a massive asset to you. Graphic design VIP Days can be a valuable investment for companies that want to create custom designs in a tight timeframe so your business can stand out and look professional. If you’re tired of the constant back and forth in a traditional model and don’t have months to spend tweaking revisions, this option is a great way to accomplish every task on your graphic design to-do list in a single day. In just one afternoon, you’ll have professional, ready-to-use graphics. If your business needs this, contact Soapbox Studio to book your VIP Day now. Our calendar is booking up fast. Claim your spot and enjoy the VIP Day treatment!

With editing software like Canva rising in popularity, graphic design has never been more accessible. But as a business owner, this should be concerning to you. Just because the design is accessible does not mean it looks professional. The accessibility of popular platforms gives a false impression that anyone can design a professional-looking logo, but a glance around the internet proves otherwise. If you’re at the point in your business when you need to start thinking about logos, here are the top five reasons why it is important to have a professional-looking logo.

Confidence

Having a professional logo gives you the boost of confidence you’ll need to promote your business without hesitation. If you’re worried your branding looks like your cousin did it, you won’t present yourself with the professionalism of a true business owner. Confidence is key in first impressions, and so is a logo. When you have confidence, you will sell better and more effectively. You won’t settle for less when you know your worth. People pick up on that. They will notice that you’re the real deal and look to you as an expert. When they come to you, you will have the confidence to make the sale without hesitation or reserve. Your confidence in your professional branding will shine through in your interactions with potential clients and customers. Everything about your brand will stand out, so there will be no reason standing in the way of a great client relationship and repeat business.

Trust

There are hundreds of businesses like yours within a single Google search, so what makes you stand out? Building trust with customers is vital to draw them to you and retaining their loyalty to your brand. Trust is hard to gain and easy to lose. The visual impact of your brand has more power to build or remove trust than you may think. Just think about any time you’ve landed on a website that looks like it was designed in 1990… does that instill trust? No! Research proves that we develop our perception of a company within only a few seconds of glancing at its logo. That first impression holds weight. If the logo looks outdated or clunky, it gives the impression that your company is incapable of adapting to today’s demands. Customers want to know you can help them with their current needs. If it looks like you’re stuck in the past, they will likely choose a more modern brand to help them.

Similarly, if your logo looks childish or outlandish, they may not believe you are proficient or experienced in your industry. However, if your logo is classic and professional, they may choose to trust you after only a few seconds of glancing at your website. Your logo design can make or break your customer’s first impression in seconds!

Stability

Have you ever noticed a company that has had to rebrand multiple times? It feels unstable. Humans don’t like change. We want to put our loyalty and trust in brands that will always be there for us. Some cosmetic products and household cleaners are an excellent testament to this. Some people use the same dish soap their grandma used, which may look the same as it did 50 years ago. A stable logo and brand design often cultivate lifelong customers. Think about some of the most classic logos like Coca-Cola. If you look back in time, their logo has stayed pretty similar for years and years.

Conversely, Pepsi has changed its logo several times because its older logos have become outdated. If you look at some of the previous Pepsi logos, you’ll see how the design styles were trendy and went out of style more rapidly than classic logos. If your logo design uses colors and styles that will stay relevant and timeless through the ages, you will save yourself both trouble and customers.

Loyalty

Having a well-designed professional logo will increase brand awareness among your customers. People will be able to recognize your brand across platforms because your logo is memorable, and it makes them think about what your company does best. As your customer base grows and your community becomes loyal to your brand, they will tell their friends about you. That kind of loyalty happens because your logo communicates that they can trust you. It’s almost like a stamp of authenticity compared to companies with amateur-looking logos. Your customer’s trust in you will encourage them to share your brand with the people they love, and then you’ll connect with even more people. As you network within your industry, a professional logo will increase the likelihood that other professionals will take you seriously. Other companies will be more willing to promote your referral programs and highlight your products. As a small business owner, this loyalty can benefit you for years. Other bigger companies can do things cheaper or faster, but they will never have the trusting relationship you develop with your customers. This starts with a trustworthy logo.

Increased Revenue

If a logo can build your confidence, help you seal more deals, make more sales, and increase customers’ lifelong trust in your brand, your revenue will naturally improve. You will naturally produce more sales when you’re excited to share your professional-looking business cards, website, and packaging with people. You will also be more confident in increasing your prices and charging what you are worth. You are no amateur, and your logo will communicate that. So as your confidence to raise your prices builds, your customer’s confidence in you as a worthy professional will too. Nothing is as thrilling as feeling like you’ve “made it” as a business owner. The first time you’re able to put your new professional logo on all your signs and web pages, it will genuinely feel like you’re the business owner you’ve always dreamed of. People will see how confident and capable you are and be willing to pay good money for what you have to offer. That increased revenue will enable you to invest more into your business and allow you to scale. Over time, as you scale, that revenue will continue to grow year over year!

As a business owner, you couldn’t ask for more than confidence, trust, stability, loyalty, and increased revenue. Your business will be in good shape if you grow in all five areas. The first step is ensuring your logo is designed well and clearly communicates your brand identity. If you don’t feel like you can create a professional-looking logo yourself, we have a team of seasoned graphic designers who can help guide you in the right colors, fonts, and shapes to represent your unique identity. The power of a good logo is hard to deny. With a fantastic logo, your brand will be equipped to scale and flourish for years to come!

If you need help developing a professional logo that checks all of the boxes above, hire us at Logo Rx for logo and branding design or contact us for custom quotes.

 

If you’re an online business owner, you know that marketing your products and services is vital for the growth of your business. Not every entrepreneur has a knack for marketing, but learning data about the most effective practices can help you spend your time, energy, and finances where they will matter the most. As you post content and ads online, it’s vital to have consistent branding and messaging in place so your potential customers get the same quality of engagement from you every time. If you want to develop a strong brand, you need a good logo, web design, and a brand guide that will help make a good impression. Several studies have proven the importance of good design, so we’ve collected the most helpful facts here in one place to help you run your business with research-backed strategies.

Good Design Proves Credibility

Tyton Media conducted a survey which found that 48% of people said that the design on a website was the number one factor they looked at to determine the credibility of a business. This has significant ramifications for you as a business owner. How much time and money have you invested in the design of your website and marketing materials? If your website is not up to par or doesn’t have an eye-catching design, people could be turned away within seconds. Your business has so much to offer, so you don’t want to risk losing customers through such a simple mistake. If you’re not sure how your design elements compare to other companies within your industry, have a friend or graphic designer take a look and give you some feedback. Sometimes, it just takes a few tweaks to boost your web traffic and increase your revenue.

Good Design Makes Good First Impressions

Google performed testing and found that it only took 17 to 50 milliseconds for people to decide how they felt about a website. This doesn’t give you much time to make an excellent first impression. Most people cannot read your home page in just a few milliseconds. This means the thing contributing to their initial impression of your business is colors, fonts, logos, and the overall look of the page. Does your logo stand out? Are your colors congruent? Is your font readable? Using a cumbersome font or outdated color may not directly impact your business’s products, but it can be hard to get past a bad first impression. Don’t start your relationship with a client on a bad note when your design can grow your customer’s faith in your products and abilities!

Eye-Catching Design is Worth a Thousand Words

Missouri University of Science and Technology produced a study that concluded that it takes a person’s eyes 2.6 seconds to focus on a specific webpage element when it loads. So what is the most prominent design element on your page? For most websites, it’s the logo. It takes less than 3 seconds for your potential customer to look at your logo and make conclusions about who you are, how capable you are, and if they want to stay on your website. The purpose of a good logo is to communicate your brand identity through a visual graphic. So it turns out the popular idiom “a picture is worth a thousand words” is true. Your logo can communicate more about who you are than a whole blog post. So what does your logo convey? Is it good enough to create a lasting impression in 3 seconds or less?

Good Logos Help with Brand Recognition

While a study found that it takes people 10 seconds or less to form an impression about a brand’s logo, it still takes 5-7 impressions for the consumer to recognize the logo if they see it again. This means you should be putting your logo on everything your company produces. Put it on your website, your social media pages, your business cards, your letterhead, your email signatures, and your signs or packaging. If your logo is prominent in multiple places, it will take less time to become a recognizable brand to your customer. If this is done well, your customer may even recognize your logo out in the wild and tell their friends about you.

An Excellent Logo Builds Business

Did you know that a memorable logo is 13% more likely to get consumers’ attention and 71.6% more likely to get a positive response from consumers? Just think about the companies with the most recognizable logos. Apple, McDonalds, Nike, and Coca-Cola are all incredibly successful companies that have stood the test of time. Their logos have also been proven to be some of the most recognizable and well-loved. It turns out those two things are correlated. If a logo has the power to catch your ideal customer’s eye and make them think fondly of you, they will be more likely to make a purchase, become a return customer, and even share your company or products with people they love.

Good Design Will Help You Outperform Your Competitors

Adobe found that companies with strong designs outperform those with weak designs by 219% on the S&P Index (a stock market index) over ten years. Who knew graphic design had so much power over your revenue and longtime growth? Therefore, investing a significant portion of your branding budget in graphic design is crucial. If you don’t have the skills to design your logo, we can help your business make a great impression.

Time and time again, research proves that good design matters. These statistics show just how much the visual aspects of a brand influence the customer’s impression. If you want to make a solid first impression, create lasting relationships with repeat clients, and build a customer base that is loyal enough to tell their friends about you – it all starts in those first few seconds. We created our LogoRx Brainstorming Guide to help businesses brainstorm the best colors, fonts, and graphics to make those first few seconds count. If you want help from a professional, we have the knowledge and skills to get you started on the right foot. No business deserves to fail because of a few design errors. So with the right research-proven techniques and some quality graphic design, your business could thrive more than you knew possible!

Have you decided to start your own business? Congratulations! You have already completed the most challenging part of beginning something new and life-changing. However, as you start researching everything you need to get your new business off the ground, the unending information overload you’ll encounter from business coaches and online entrepreneurs can be overwhelming. When it comes down to it, though, there are only five essential elements you need to build a thriving business from the ground up. If this article is helpful, you can download our FREE Brainstorming Guide to keep all this valuable information in one place and reference it every time you get stuck! As a business owner, this is my simple list of everything you need to get your business started:

Every New Business Needs a Logo

A professional-looking logo is essential if you want to stand out immediately from your competition. A catchy name isn’t always memorable enough to keep your business at the front of people’s minds. But if you have a quality logo, people will recognize your brand with a glance. A logo does the heavy lifting of communicating your brand identity, which can set you apart as a professional and build customer loyalty. If your audience trust that your business is the real deal, higher-paying clients will take you seriously, and you can operate at higher price points. A logo functions as your stamp on the world. Every product, web page, or social media page associated with your business should include your logo so people know it’s you.

Every New Business Needs a Color Palette

Many psychological studies confirm that colors communicate emotions and make us feel something. This is why people describe yellow as happy and blue as melancholy. People tend to purchase based on emotion and rationalize with facts and logic afterward. Using a harmonious color palette in all your marketing is vital if you want to appeal to the part of a customer’s brain that develops the desire to make that purchase. Coolors.co is a great website to build color palettes and try out different colors together. Creating a color palette that communicates the tone and identity of your brand will work seamlessly with your logo to build credibility and increase trust. If you need help finding the right colors, our free downloadable Brainstorming Guide dives deeper into the psychology of color to help you build the palette right for your brand!

Every New Business Needs a Business Card & Letterhead

As you build your new business, networking within your industry and connecting with potential clients is crucial. Some of this will naturally happen online, but if you’re ever out in public and want people to remember you, hand them your business card! A business card has all your contact information so they can remember to connect with you after leaving the event. You never want to be in a scenario where you connect with your ideal client out in the wild and have nothing to give them. There’s a 99% chance they will have forgotten your website name by the time they get home, and there’s nothing more tragic than a missed opportunity like that. Similarly, having a professional-looking letterhead will help you communicate with high-paying clients and land more significant sales.

Every New Business Needs a Brand Guide

A brand guide is a document that helps keep your branding consistent. It will tell you what fonts, colors, and everything makes your brand identity stand out. In addition, having a reference when designing your graphic elements is helpful and keeps you on track. Still, it’s also a great tool if you outsource your marketing to an industry professional. You can send them your brand guide, and they’ll have everything they need to keep your branding professional without needing to start from scratch. In addition, keeping your communication simple and consistent will help potential clients connect with your messaging and view you as an expert.

Every New Business Needs a Website

No business is complete without a professional website. Your website is your business’s primary source of information that can be accessed far and wide, day or night. Much like your logo and branding, your website should convey what your business is about, the product or service(s) you offer, and appeal to your target audience in a sleek, professional, concise manner. How your website looks and functions will set the tone for your business relationship with potential clients. A good user experience and a well-built site will inspire trust and confidence and most likely be the first step in a lasting customer relationship.

You don’t just want to start a new business – you want to create a successful one. The key to standing out from among your competitors, connecting with potential high-paying clients, and bringing in substantial revenue is branding. When you have a professional logo, color palette, business card, brand guide, and website, you will have all the primary building blocks to make your business successful. To help you do this, we’ve created a free downloadable Brainstorming Guide so you can have all the essential information in one place and brainstorm to create a brand that sets you apart. So start brainstorming with the guide today to start your business strong!

Do you want to design a logo for your newest product but have no idea where to start? You might be thinking, “I would love to make my own logos, but I have no technical skills and it would take me forever. Isn’t it just easier to pay an expert?” Or maybe you are thinking, “I don’t have the eye for design to make my logo look good. The colors and fonts are all too confusing and mine end up looking unprofessional.

You are not alone. Many business owners, entrepreneurs, and virtual assistants have had the exact same thoughts. They can’t wait to get their product in front of people and start selling, but they don’t want to risk looking unprofessional. They know designing a great logo is crucial, but they have no idea where to start. They don’t have a big pile of cash to hire a professional every time they release a new product. They want to learn to make a high-quality logo themselves without paying the big bucks!

If you just read that paragraph and said to yourself, “Yes, that’s me!” I’m here to tell you it’s possible! You can get rid of that stuck feeling and give yourself permission to use your creativity so that you can build amazing logos for yourself and your clients in just a few clicks. Beginning the process is as easy as the 5 W’s of Design. By answering these five questions, you’ll be on your way to creating a stellar logo and brand that sets you apart from your competition!

The 5 W’s of Design

Every solid brand needs a solid foundation. The five W’s lay the foundation for your logo. Doing the necessary prep work will make it easier to create a logo that stands out to your ideal customer and creates a lasting connection.

The 5 W’s of Design are:

1. Who is your ideal client?

2. What do you want other people to say about your company?

3. Where will you be using your logo?

4. When you think about your company values, what comes to mind?

5. Why is it important to have a professional logo?

Let’s further look at each of these 5 W’s of Design to understand each of these essential building blocks:

1. Who Are Your Clients?

Who are your clients? Or who do you want them to be? This is a great place to start when creating your logo. First, think about who your current clients are. Or, if you don’t have any clients yet, who your ideal client would be. Write down a list of their attributes, including age, gender, core needs, and interests.

2. What Do You Want People To Say About Your Company?

This one is pretty straightforward. What do you want people to notice about your company? What do you want them to think and feel when they see your logo? Do you want people to consider your business rustic, casual, creative, fun, medical, scientific, unique, or detailed? Take a minute and write it out. Jot down how you envision you’d want someone to describe your business to their friend.

3. Where Will You Be Using Your Logo?

Where will your logo be placed? On a website or sales page, print brochures and flyers, or on social media platforms like Instagram and Facebook? Or will you use your logo on company hats, shirts, and merch? Maybe you’ll use your logo on workbooks and course materials. Think about where you want your logo displayed, and keep in mind you’ll want a versatile logo so you can use it in various ways.

4. When You Think About Your Company Values, What Comes To Mind?

Do you have a set of company core values? The shoe company Zappos.com has a great example of company core values that we pulled right off their website,

“Deliver wow through service, embrace and drive change, create fun and a little weirdness, be adventurous, creative, and open-minded, pursue growth and learning, build open and honest relationships with communication, build a positive team and family spirit, do more with less, be passionate and determined, be humble.”

If you don’t have a set of values like this, consider taking a few moments to write out your core company values now.

5. Why Is It Important To Have a Professional Logo?

Have you ever felt imposter syndrome as a business owner, like you’re not qualified or experienced enough to succeed? This mindset can be a knock to your confidence and make it hard to make sales with pride. However, when you have a professional logo you can be proud of, you will become a better seller, naturally increasing revenue. Don’t believe me? Listen to the business owners and entrepreneurs who came to me for help with their branding. Over and over again, they tell me that having a professional-looking logo transforms how they look at their business.

These 5 W’s of Design will lay the foundation you need to connect with your ideal customers and increase revenue. Answering the questions above will help you identify the best logo for your business, so your website looks professional and trustworthy. With this foundation laid, you can design a high-quality logo you can be proud of!

If you’re looking for even more opportunities to learn how to design professional-looking logos yourself, grab our Brainstorming Guide now – it’s my free gift to you and it’s the next step after identifying your 5 W’s!

Starting a new online business is both scary and exciting. It’s a considerable risk that takes a huge personal investment of time and money, but when it becomes successful, there’s no better feeling! If you’re starting a new online business in 2023, We’ve compiled the ultimate business checklist, so you have everything you need to hit the ground running. As an online business owner who has grown subscriber lists, launched e-courses, and run a brick-and-mortar company for over ten years, we have learned all the tips and tricks the hard way so you don’t have to. However, if you want to skip to the end, we’ve included the link to download our Free Brainstorming Guide so you can start planning a successful brand today! Here’s my ultimate business checklist for new business owners:

Business Name

Of course, a business name is essential. Your business needs an identity that goes beyond your first and last name. This gives your business room to grow and allows you to scale your revenue as you find more success. A business name also proclaims what your brand does best and what people can expect from your business.

Core Values

Creating core values is a step that’s easy to skip or push off until later. However, your core values can dictate each action you take as a business owner. Core values help you to know what your brand prioritizes and what you find valuable. Your core values will help customers and clients align with your mission down the road. But at the beginning of establishing your mission, core values are a helpful filter to select the most effective business moves to start with. For example, do you prioritize a solid work-life balance and set hours for work and free time? Or do you prioritize flexibility and integration so that you can work from anywhere? Your values will help you make the business moves to achieve the things you prioritize without getting distracted by irrelevant possibilities.

Business Plan

From the very start of your online business, you need to know what your business does and what it offers. If you sell products, you need to select which companies to partner with and source supplies from. You should have a plan to connect with clients if you provide a service. It helps to have a specific target audience in your business plan, which will help you know how to market yourself. Every business needs funding and a financial plan to ensure you’re increasing revenue and staying out of debt. As you establish your online presence, your business plan will help you curate a marketing strategy that aligns with your vision and goals. Don’t start your business without a firm plan in place!

Market Research

You know your business offers value to the public, but do they? Doing market research will help you understand customers’ core needs, which will help you know how to communicate your offer in a way that resonates with them and convinces them to make a purchase. If you have a fantastic product but don’t know how to communicate its value to the people that need it, your business won’t grow very fast. Research your competitors to understand the market and identify what is working or not working for them. Figure out what sets you apart and what messaging your target market is drawn to. This research will be invaluable to you moving forward.

Elevator Pitch

Once you know how to communicate the value of your offer to your target audience, you need to refine your pitch. You should be able to explain what your business offers concisely and compellingly within only a sentence or two. Think of being stuck in an elevator for 30 seconds with the potential customer of your dreams! How would you take them to the next step in your business in less than a minute? What are the most precise words to explain what you do? What are the most concise words that connect with their felt needs? How can you leave them stepping out of that elevator wanting more?

Business Email

People need to contact you. Most online businesses don’t have a phone number accessible, so establishing a business email address is vital. This will be valuable as you start various business accounts or download software for your business. Ideally, your email address will either be info@YourBusinessName.com or YourBusinessName@domain.com. You can create an email address with your website as the domain if you have a business website. If you can’t do this, you can set up a temporary Gmail to transition to your own environment once everything is set up. Once you have an email account, you can begin connecting with clients through email. You can create an email subscriber opt-in if you have a blog or content on your website. Once they give you their email address, you can send them discounts, downloadable resources, articles, new products, and business updates to help them stay connected.

System for Record-Keeping

Keeping precise records will be your new best friend. Keep track of the time you spend, the money you spend, the revenue you make, and the products you sell, and keep all business and tax documentation in one place. You should have organized financial records for each month, quarter, and year you are in business. You should also keep track of tax information throughout the year, so filing your taxes is simple. If you book appointments, consultations, client calls, or any other meetings, you can find the best calendar to keep track of your time commitments. There is also a myriad of booking software available to make appointments easy to manage on both sides.

Legal Paperwork and Financial Accounts

Depending on your business, you may not need all of the paperwork and accounts that a brick-and-mortar company might. Research the requirements for your state and county. If you register your business, you will need to know whether to set up an LLC, corporation, DBA, or sole proprietorship. In addition, you may need to file for specific business licenses or permits depending on what you sell. Once your business meets all the requirements, you can set up bank accounts to keep your financial transactions in order.

Registered Domain

No official business wants to be running on blogspot.com. You need your own domain to be perceived as professional and trustworthy. You can use dozens of websites to check domain availability, like Google Domains. Purchasing a domain name is usually inexpensive unless you have a common business name with a lot of competition. Once you buy a domain, that will be your website name. You can purchase multiple domains and reroute them to your website if you’d like people to find you in numerous ways.

Website

Once you have a domain, you have to set up a website. This begins by selecting a host. Every website is hosted on a worldwide server, so you must choose a hosting platform like GoDaddy and purchase a basic hosting plan. There are also services like Squarespace and Wix, which will host your website and give you all the design tools you need in one place. If you don’t use an all-in-one service, you can set up a website using WordPress through your hosting platform. If this sounds overwhelming, it might be a good idea to hire a web developer (HINT HINT) to help. Once you have your website started, you’ll need to build your web pages. You should have a home page, an about page, a contact page, and an online shop. Finally, utilize your brand name and colors to make your website look professional and consistent with all your other branding.

Logo

Every professional business needs a logo. With one glance, this critical part of your brand identity tells your potential customers who you are. They will see whether you used an elegant, feminine font, a daring, bold font, a rustic natural font, or a minimalistic timeless font. They will also notice whether you used pastel colors, neon colors, bright colors, muted colors, or neutral colors. The combination of colors you use can communicate the personality of your brand and will draw the eye of your ideal customer. This can be portrayed through your design elements, lines, graphics, and shapes. If you need help brainstorming which fonts and color palettes will best communicate your brand’s identity, download our free Brainstorming Guide.

Brand Guide

Whether you design all your social media graphics and marketing materials yourself or hire a graphic designer or VA to help you, you should have a brand guide. A brand guide lists out the names of each font, the codes for each color, and the core messaging of your brand so that every design and promotional graphic looks consistent. A brand guide will help create web pages, postcards, business cards, letterhead, social media graphics, and promotional flyers. If you haven’t yet selected the colors and fonts that best match your brand, use my brainstorming guide link above to help create a consistent brand identity that grows your credibility within your target market.

Business Card

Even though you’re an online business, face-to-face networking will still happen. If you bump into your ideal customer in real life, you should be equipped with a professional business card to hand them. A business card will include your logo, brand colors, branded fonts, business name, website, and contact info, including your business email. Make sure you have each listed item before making business cards. Some people even like to include a QR code that takes people directly to their website. Then, don’t forget to slip a few business cards into your bag whenever you leave your home or office.

Letterhead

Having official business letterhead is a necessity. It truly takes your brand’s professionalism and credibility to the next level. If you need a graphic designer to create stationery for you, send them your brand guide and logo, and they will have everything they need to get started. You can use your letterhead for any official business correspondence or even invoices.

Blog

Posting consistent content in a blog-like format helps Google know that your website is up-to-date. This will rank your website higher in Google search results and make it easier to find online, which is invaluable for online businesses. For example, you can post business updates, sales, and discounts through your blog and email list if you sell products. You could also post about how to use your product or industry-related articles. If you provide a service, you can publish content to give your clients more information and set yourself apart as a thought leader within your niche market. For example, real estate agents like to post articles about how to find your dream home, the best times to buy a house, and home decorating trends. On the other hand, a natural deodorant company might post articles about hygiene or where to buy non-toxic products. If you’re not a natural writer, you can hire a freelance writer skilled in writing articles optimized for search engine algorithm visibility.

Social Media

As a digital business, part of your online marketing plan should include at least one social media platform. Platforms you can utilize are Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, Pinterest, and Reddit. Don’t go overboard. Choose only one to three platforms to focus your marketing strategy on. The goal is to post consistently on each platform with information about your products/services, branded content, photos, and graphics. Social media platforms are great ways to connect with new customers and increase online engagement with your brand. Ensure each social media platform is linked to your website and has your contact information.

As you start your new online business, this is the ultimate business checklist to help you have everything you need to be successful. With these accounts and resources in place, you will have all the tools you need to start your business in the best direction. Your potential clients will know just by looking at your website or logo that you are a trustworthy professional. With consistent branding and a credible online presence, it will be easy for potential customers to connect with you, trust you, and purchase from you. As a result, you will increase your revenue and grow your market! If you’re still feeling unsure about your branding or feel like you don’t have an eye for graphic design, you can use our downloadable Brainstorming Guide to give you confidence. This guide was created by graphic design professionals with decades of experience running a successful business. We provide you with all the crucial questions you need to answer before developing scroll-stopping marketing that your customers will love.

Don’t let the overwhelm of starting a business make you feel stuck. With this ultimate business checklist under your belt, you can take it one step at a time until your business is ready to launch! Online businesses are being started and experiencing tremendous success every day. Your business could be next with a bit of grit and a whole lot of passion!