Have you decided to start your own business? Congratulations! You have already completed the most challenging part of beginning something new and life-changing. However, as you start researching everything you need to get your new business off the ground, the unending information overload you’ll encounter from business coaches and online entrepreneurs can be overwhelming. When it comes down to it, though, there are only five essential elements you need to build a thriving business from the ground up. If this article is helpful, you can download our FREE Brainstorming Guide to keep all this valuable information in one place and reference it every time you get stuck! As a business owner, this is my simple list of everything you need to get your business started:
Every New Business Needs a Logo
A professional-looking logo is essential if you want to stand out immediately from your competition. A catchy name isn’t always memorable enough to keep your business at the front of people’s minds. But if you have a quality logo, people will recognize your brand with a glance. A logo does the heavy lifting of communicating your brand identity, which can set you apart as a professional and build customer loyalty. If your audience trust that your business is the real deal, higher-paying clients will take you seriously, and you can operate at higher price points. A logo functions as your stamp on the world. Every product, web page, or social media page associated with your business should include your logo so people know it’s you.
Every New Business Needs a Color Palette
Many psychological studies confirm that colors communicate emotions and make us feel something. This is why people describe yellow as happy and blue as melancholy. People tend to purchase based on emotion and rationalize with facts and logic afterward. Using a harmonious color palette in all your marketing is vital if you want to appeal to the part of a customer’s brain that develops the desire to make that purchase. Coolors.co is a great website to build color palettes and try out different colors together. Creating a color palette that communicates the tone and identity of your brand will work seamlessly with your logo to build credibility and increase trust. If you need help finding the right colors, our free downloadable Brainstorming Guide dives deeper into the psychology of color to help you build the palette right for your brand!
Every New Business Needs a Business Card & Letterhead
As you build your new business, networking within your industry and connecting with potential clients is crucial. Some of this will naturally happen online, but if you’re ever out in public and want people to remember you, hand them your business card! A business card has all your contact information so they can remember to connect with you after leaving the event. You never want to be in a scenario where you connect with your ideal client out in the wild and have nothing to give them. There’s a 99% chance they will have forgotten your website name by the time they get home, and there’s nothing more tragic than a missed opportunity like that. Similarly, having a professional-looking letterhead will help you communicate with high-paying clients and land more significant sales.
Every New Business Needs a Brand Guide
A brand guide is a document that helps keep your branding consistent. It will tell you what fonts, colors, and everything makes your brand identity stand out. In addition, having a reference when designing your graphic elements is helpful and keeps you on track. Still, it’s also a great tool if you outsource your marketing to an industry professional. You can send them your brand guide, and they’ll have everything they need to keep your branding professional without needing to start from scratch. In addition, keeping your communication simple and consistent will help potential clients connect with your messaging and view you as an expert.
Every New Business Needs a Website
No business is complete without a professional website. Your website is your business’s primary source of information that can be accessed far and wide, day or night. Much like your logo and branding, your website should convey what your business is about, the product or service(s) you offer, and appeal to your target audience in a sleek, professional, concise manner. How your website looks and functions will set the tone for your business relationship with potential clients. A good user experience and a well-built site will inspire trust and confidence and most likely be the first step in a lasting customer relationship.
You don’t just want to start a new business – you want to create a successful one. The key to standing out from among your competitors, connecting with potential high-paying clients, and bringing in substantial revenue is branding. When you have a professional logo, color palette, business card, brand guide, and website, you will have all the primary building blocks to make your business successful. To help you do this, we’ve created a free downloadable Brainstorming Guide so you can have all the essential information in one place and brainstorm to create a brand that sets you apart. So start brainstorming with the guide today to start your business strong!