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How to Choose the Right Font for Your Brand

Branding requires consistency. When you have a defined identity, communicating that identity clearly every time, is what makes branding important. As fun as it might be to change up your look, it can confuse your customers and make them wonder…
A person looking through a color swatch booklet to find the right color for their brand.
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Finding the Right Colors for your Company Brand

Colors shape our understanding of what’s true, what’s valuable, what’s important, and what we like. We have favorite colors. There are colors that make us feel certain emotions. There are colors that remind us of good or bad memories.…
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What Makes a Good Logo Design?

You need a good logo if you're starting a new business or refining your brand identity. But what makes a logo "good"? Unfortunately, there's an infinite amount of information on the internet with conflicting messages about this, so it can feel…

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